How to Sell Print On Demand Products on Your Squarespace Store in 2024

Are you looking to profit through Squarespace? Discover how to create bestselling products and tap into the fashion-forward, personalized market.

Keeping up with fashion design trends and choosing versatile products is crucial for appealing to a younger audience and achieving a surge in sales. The print on demand (POD) model greatly enhances this flexibility, allowing anyone to make money on Squarespace with print on demand (POD) products.

Selling print on demand (POD) products is an excellent way to transform your personal creativity and brand into a thriving business on Squarespace - and it's easier than you might think. For artists or illustrators who excel in design, print on demand (POD) business on Squarespace offers an excellent opportunity to monetize your fan base by selling creative products. The integrated website framework and global logistics support a stock-free model, minimizing risk while simplifying operations for sellers.

Why choose Squarespace? Wix vs. Squarespace

When planning to launch an e-commerce store, choosing the right platform is crucial. For sellers who are not code-savvy and need to control initial costs, popular platforms like Shopify, WooCommerce, Wix, and Squarespace are ideal, with POD model further reducing most upfront investments.

When selling your products, you can easily customize products with print on demand (POD) companies and link to online stores like Wix or Shopify.

Let's compare the platforms in terms of ease of entry, audience fit, and cost:

• Ease of use: Wix offers more flexible website editing, supporting true custom templates suitable for individuals or businesses with design needs and ample time. Squarespace templates are more refined and the e-commerce functionality is more comprehensive, though less flexible, making it suitable for most businesses.
• Cost: These platforms typically charge monthly or annually. Squarespace pricing is very transparent, whereas Wix has more complex annual and monthly plans. Comparing Wix's Unlimited plan and Squarespace's Personal plan, their monthly fees are similar, but Squarespace's annual plan is cheaper. However, for e-commerce, Squarespace's plans are more expensive.

For designers or sellers without programming skills, using POD model on third-party platforms offers additional convenient tools for designing, which can then be integrated seamlessly into your Squarespace store.

Hot Selling Product Categories on Squarespace in 2024

Here are 6 product ideas for Squarespace creators:

• Branded T-shirts and other apparel
• Mugs and custom home decor
• Stickers, pins, and tattoos
• Art prints and custom canvas prints
• Phone cases and tech accessories
• Niche products for targeted audiences

As the fan economy grows rapidly, monetizing traffic has become a hot topic. For artists with a large design portfolio and numerous fans, you can customize a variety of products to sell to your social media followers. These range from obvious items like T-shirts and mugs to niche products suited to your account theme or follower interests.

1. Branded T-Shirts and custom apparel

If you have a collection of great designs and a following, starting with print-on-demand items like hats can help you test your designs and discover your audience's preferences, potentially elevating your business to new heights.

Apparel is the bread and butter of creator merchandise. You can easily print your logo, portraits, catchphrases, or designs on a variety of clothing items using print-on-demand services or by producing them yourself.

TikTok creator and illustrator Julia Roblin initially sold her artwork on stickers, but quickly expanded to apparel due to audience demand.

Creators like Kelsey Impicciche and LaurDIY have also found success in apparel merchandising by partnering with Fanjoy to produce merchandise for their fans. Imagine the exposure your brand could receive from fans wearing your merchandise.

For those just starting out, T-shirts, hoodies, hats, socks, and tote bags are popular items to test with your audience. You can start a print-on-demand T-shirt business with minimal upfront investment and no need to maintain inventory.

2. Mugs, water bottles, and home decor

Many print-on-demand companies offer services to print on home decor items like custom mugs, pillows, personalized towels , and custom blankets . These are perfect for designers, illustrators, and photographers looking to offer affordable versions of their artwork on home items.

Devin Kane, a creator known for her developer doodles, uses TikTok to share her life and creative process, selling her "good vibes" merchandise through her Squarespace store, which includes items like mug cozies, hanging air fresheners, and candles.

If you are a DIY enthusiast, consider creating home decor yourself. You could start making your own branded candles or print your slogans on towels. Or, showcase your designs on custom jigsaw puzzles and other home decor items, selling them to fans on Squarespace to further gauge their love for your designs.

3. Stickers, pins, and tattoos

You can produce and sell stickers, temporary tattoos, and pin buttons as low-cost items for fans to purchase and support you. These can also be used as free giveaways at live events or as bonuses with other merchandise purchases.

Creator Linh Truong prints her designs on stickers and sells them to her fans via TikTok and YouTube.

Consider other small items that can be created and sold as TikTok merchandise, such as keychains, enamel pins, earrings, and pencils. These are inexpensive items that can be printed, handmade, or custom-made.

4. Art prints

This is another ideal merchandise option for artists, illustrators, and designers. Many of your fans may not be able to afford original works, but you can sell art prints, custom canvas prints, and more online.

5. Phone cases and tech accessories

Creating your own phone cases through a print-on-demand service is straight forward. This is a popular merchandising option for displaying art and branding that fans can carry with them. The only drawback is the variety of phone models on the market. If you decide to manufacture and sell phone cases, research the top phone models to keep your products focused.

Consider other tech accessories, such as watch bands, luggage tags, laptop sleeves, keyboard covers, iPad cases, and gaming console stickers.

6. Niche products for a niche audience

There are no limits to what you can sell on platforms like Squarespace. Your e-commerce store should reflect your design content and your fans' interests. If you have a social media presence in niche areas like extreme outdoor sports, consider selling custom skateboards or custom outdoor gear . If you are a pet influencer, try making and selling pet accessories, such as leashes and bandanas.

Choosing right Print-on-Demand company for your Squarespace store

Here's how to pick  the right  POD company  for your  Squarespace  store:

1. Submit your designs to the POD company  as per their guidelines.

2. Use mockup photos to add your new designs as products in your store and set prices.

3. When customers order from your store, the POD company will print and ship the products directly.

These simple steps can help you set up your Squarespace store efficiently.

Tip: If you're not a designer or artist, or if you don't yet have a brand, consider hiring professionals to help develop your brand package and specialized designs for merchandise. You can find freelance graphic designers on platforms like Shopify Experts, Fiverr, Dribbble, and Creative Market.

Selling Products on Squarespace

Now that you've created branded products, it's time to sell! Since you've built a loyal following, you know how important it is to attract them. Promoting your merchandise store actively to your fans on Squarespace is crucial for success. Combining your existing social media channels and platforms where your fans congregate can amplify your efforts.

Promoting Your Store

Use SEO and other channels to drive more organic traffic to your Squarespace store. There are many promotional channels available; the key is to integrate your fan traffic channels for resource-integrated marketing, maximizing traffic.

Social Media Promotion

Link your store address on your FB, TikTok, and other platform profiles. Sync your social media account information on your store page to further expand your fan base. Regularly launch community events, try limited-time offers, and create a sense of scarcity and urgency to generate demand for your POD products. Consider offering exclusive deals to loyal fans only.

FAQs about selling on Squarespace

Q: How do I start selling print on demand products on my Squarespace store?

A: Begin by setting up your Squarespace store if you haven’t already. Then, choose a print on demand service provider that integrates with Squarespace, such as PrintKK. Connect the service to your store through available integration tools or APIs, set up your products, and start selling.

Q: What types of print on demand products can I sell on Squarespace?

A: You can sell a wide range of products including apparel like t-shirts and hoodies, accessories like hats and bags, home goods like pillows and mugs, and even custom tech accessories like phone cases.

Q: Do I need to handle shipping and fulfillment?

A: No, one of the main benefits of using print on demand services is that they handle production, shipping, and fulfillment for you. Once a customer places an order, the provider will print, pack, and ship the product directly to them.

Q: How can I market my print on demand products to attract the young group?

A: Utilize social media platforms popular with this demographic, such as Instagram and TikTok, to showcase your products in action. Consider influencer collaborations, engaging content, and targeted ads to increase visibility and drive traffic to your store.

Q: Are there any specific trends in print on demand products I should be aware of for 2024?

A: Stay updated with trends by following market research reports and fashion industry updates. In 2024, personalized and eco-friendly products, as well as designs featuring bold colors and patterns, are likely to be popular among the 20-30 year old demographic.